BIAB™

Shop the original Builder In A Bottle™ and accept no imitations with our revolutionary builder gel formula — available in 70+ long-lasting shades. There's a reason why one is sold every minute. Stock your kit with the world's first pastel BIAB™ shades, bursting with pigment.

If it's not TGB, it's not BIAB™.

  • Painted over 2 Billion Nails
  • Inventor of BIAB™
  • Available across 5 Continents