BIAB™ Shop All

Spend & Save is on! Enjoy 10% off £100+, 15% off £140+, 20% off £180+ or 25% off £200+. Fill your basket today and we'll automatically apply your discount at checkout. Don't wait around, this is a limited-time offer.

Shop the original Builder In A Bottle™ and accept no imitations with our revolutionary builder gel formulas — available in 70+ long-lasting shades. Stock your kit with the world's first pastel BIAB™ shades, our Original BIAB™, and now Hard BIAB™ — the hard and builder gel hybrid.

If it's not TGB, it's not BIAB™.

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  • Painted over 2 Billion Nails
  • Inventor of BIAB™
  • Available across 5 Continents
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