BIAB™

Enjoy up to 20% OFF ALL BIAB™! Plus, save up to 25% on every BIAB™ collection and bundle. Limited time only, don't miss out. Ends 23:59 Monday 21st April.

Shop the original Builder In A Bottle™ and accept no imitations with our revolutionary builder gel formula — available in 70+ long-lasting shades. There's a reason why one is sold every minute. Stock your kit with the world's first pastel BIAB™ shades, bursting with pigment.

If it's not TGB, it's not BIAB™.