BIAB™ Shop All

Ready for a reset? Shop BIAB™ from £7 per bottle & fill your kit with your go-to builder gels, ready for the new year. Plus, don't miss out on a colour refresh with gels from just £5 a bottle and 4 for 3 on Outlet steals.

Shop the original Builder In A Bottle™ and accept no imitations with our revolutionary builder gel formulas — available in 70+ long-lasting shades. Stock your kit with the world's first pastel BIAB™ shades, our Original BIAB™, and now Hard BIAB™ — the hard and builder gel hybrid.

If it's not TGB, it's not BIAB™.

• Original BIAB™
• Hard BIAB™
• BIAB™ Kits & Collections
• BIAB™ 20ml 
• BIAB™  7ml Minis
• HEMA-Free BIAB™ 
• Tops & Bases