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Explore our Black Friday BIAB™ deals! Shop limited‑edition sets, exclusive Star Buys, and curated collections with up to 40% off.
Shop the original Builder In A Bottle™ and accept no imitations with our revolutionary builder gel formulas — available in 70+ long-lasting shades. Stock your kit with the world's first pastel BIAB™ shades, our Original BIAB™, and now Hard BIAB™ — the hard and builder gel hybrid.

If it's not TGB, it's not BIAB™.