August Press Round-Up: BIAB™ Buzz, Nail Trends & Global Recognition
It’s been another incredible few weeks for The GelBottle Inc. across the press — from BIAB™ making headlines to our ambassadors shaping nail trends and our global presence growing stronger than ever. Here’s everything you need to catch up on:
Women’s Health and Stylist Answer: What is BIAB™?
BIAB™ continues to capture attention across major titles, with both Stylist and Women’s Health spotlighting The GelBottle Inc. as the originator of this game-changing nail innovation. In Stylist, TGB is celebrated as the inventor of BIAB™, with the feature unpacking what makes it different from gel polish, shellac and acrylics – from its strengthening qualities to its long-lasting, flexible finish. The article also shines a light on our wider community, with TGB Insta, our Insiders and Brand Ambassador @kksnails all included. Meanwhile, Women’s Health positioned BIAB™ as the gentle, strengthening and durable alternative, trusted by both clients and professionals. Our Head of Education, Giorgia Cappella, leads the conversation, reinforcing TGB’s pioneering role in creating healthier, stronger nails and setting the standard for the industry.
Women’s Health (September Issue): Beauty Lab Feature
A standout double-page print feature in Women’s Health UK explored nail health under the headline: “Is your manicure harming your health?” — with The GelBottle Inc. at the centre of the conversation.
Science & Safety: Ifra Siddique, our Science & Compliance Director, highlighted allergens in gels (HEMA, TPO), commending TGB for pioneering HEMA-free and TPO-free BIAB™ formulas.
Education & Standards: Giorgia Cappella explained safe curing, the protective benefits of BIAB™ gel, and ethical salon practices.
Myth-Busting: Giorgia also dispelled the “nails need to breathe” myth, positioning us as the go-to experts in nail science.
This feature cements TGB as an authority in innovation, education and safe nail care.
Trend & Colour Focus: Setting the Tone for the Season
From glossy finishes to bold seasonal shades, The GelBottle Inc. continues to lead the conversation in nail trends worldwide.
Baby Blue Nails & The Glossy Nails Trend
Harper’s Bazaar UK spotlighted glossy nails as the trend of the season, with Brand Ambassadors, Hannah Taylor and Nicole Marien, showcasing their favourite TGB products. Meanwhile, ELLE turned to our Founder & CEO, Daisy Kalnina, for expert insight into baby blue nails — the chicest shade of the summer — with Brand Ambassador Amber Hancock bringing the trend to life.
Who What Wear — Lilac Nails & The Ultimate Neutral Nails
Across the Atlantic, Who What Wear US declared our fiery Orange Flambé the ultimate “almost neutral,” with Beauty Director Erin Jahns praising its unique, flattering tone. Back in the UK, Who What Wear also highlighted the lilac pedicure trend, spotlighting Daisy’s authority on seasonal shades and Brand Ambassador Stephanie Holland’s stunning Fresco pedicure.
Women’s Health Feature TGB for Autumn Nail Designs
And as we move into autumn, Women’s Health UK positioned Daisy Kalnina right at the forefront of their “18 autumn nail trends” feature, cementing The GelBottle Inc. as the go-to industry leader guiding readers on both colour palettes and shape evolution for the season ahead.
Trade Talk: Scratch & Our Partnership with Bristol Bears Women’s Rugby
To mark the kick-off of the Women’s Rugby World Cup, Scratch covered our exciting new partnership with the Bristol Bears Women’s Rugby team. This collaboration champions strength, resilience and empowerment – values at the heart of TGB.
Looking Ahead: Innovation, Influence & Community
From science-led features to trendsetting looks, these highlights showcase the strength of TGB’s innovation, our incredible community of experts and ambassadors and our growing influence across the globe.