Behind the Scenes: The GelBottle at London Fashion Week AW25
LFW is always a whirlwind of creativity, and this season was no exception. From ethereal finishes to bold, statement shades, The GelBottle Inc. was at the heart of some of the most exciting runway moments. We proudly supported these talented nail artists with cutting-edge TGB products and iconic shades and finishes. Here’s how we made our mark on the AW25 runways:
Di Petsa: Liquid Elegance with @_tylerphoenix_nails
At Di Petsa, known for its ethereal and water-inspired aesthetic, nail artist and TGB Academy alumni @_tylerphoenix_nails curated a palette that perfectly complemented the collection’s sculptural designs.
Using Crème, Dune, Daisy, Jet Black, and a high shine mix of Mirror Chrome Pigment and Blonde Chrome Pigment, each nail design reflected the show’s fluid, sensual energy. With the addition of Peacci Lolita, Bloodgood, and Arabian Night, the nails felt both otherworldly and undeniably modern.
Sinéad Gorey: Bold Statements with @ellavivii
Sinéad Gorey’s AW25 collection was all about attitude — think powerful silhouettes and daring textures. @ellavivii led the nail team in creating dynamic looks using shades from the Mani Mansion Collection, as well as TGB bestsellers, including Dolly BIAB™, Velvet Red, Manhattan, Jet Black, Brunette, and the Studio Gel™ range. Mirror Chrome Pigment added a flawless finish, ensuring that each set of nails captured the essence of high-impact glamour.
“For Sinead’s Autumn/Winter ‘25 Collection, ‘The Walk of Shame’ was all about reclaiming the morning after — the mix of mischief and grace. We wanted the nails to feel playful yet sexy. We drew inspiration from the contents of a night-out handbag, that’s where the Key Charm sets came in; you never leave the house without your keys, so we created mini key sets with custom SG charms that clipped onto the nails.
The Wrapper nails captured that perfectly imperfect moment moment when something sticks to freshly painted nails, while the Oversized Studs echoed the colletion’s more-is-more attitude, to complement the dresses, jewellery, and custom Converse heels.” — @ellavivi
ROKSANDA: Refined Beauty with @chiara.ballisai
For ROKSANDA, elegance and sophistication took centre stage. @chiara.ballisai crafted a timeless yet modern nail aesthetic using TGB SPA™ and our Salon Essentials, delivering a flawless base that enhanced the natural beauty of each model’s hands. The designs featured a refined selection of Peacci must-haves, including TLC Base Coat, Frosted Top Coat, Filter Ridge Filler, Mocha, Velvet Red, Jungle and Nude, with additional hues that complemented the rich, autumnal tones of the collection.
“The nail design was a collaboration between Roksanda, stylist George, and me, designed to complement the collection’s rich, sophisticated palette. We used Peacci shades — Jungle for the French tip and Mocha as a base for deeper skin tones, while lighter skin tones featured Nude with Velvet Red tips. Precision was key.
With browns set to be a major A/W trend, this look introduced warmth and depth in a refined, wearable way.
After reviewing the collection, I selected initial shades and worked closely with Roksanda to refine them, testing on different skin tones to perfect the final combinations. The result was a modern French manicure — effortless yet polished, while subtly elevating the entire aesthetic.” from — @chiara.ballisai
The Future of Fashion Week Nails
This season’s nail artistry proved that nails are more than just an accessory — they are an essential part of the overall look and feel. With TGB’s innovative products, pro session nail techs and their teams continue to push the boundaries of what’s possible in backstage beauty. We’re already counting down to next season!