BIAB™ Takes the Spotlight: The GelBottle's April Press Triumph
April has been another standout month for The GelBottle Inc. and Peacci, with top-tier media recognition across some of the biggest names in beauty. This month, BIAB™ truly took centre stage, with three major features across ELLE and Harper’s Bazaar — setting Builder In A Bottle™ as the go-to solution for strong, healthy, and stylish nails. Expert insights from our very own Giorgia Cappella, Head of Education & Spa, reinforced TGB’s authority as the pioneer of this game-changing formula. Alongside expert-led features, we also celebrated exciting new launches and key moments across both consumer and trade titles. Here’s a look at the best press moments this month.
ELLE — Spring BIAB™ Nail Trends, with Expert Insights from Giorgia
In a trend-led feature on spring’s must-have nails, ELLE included BIAB™ as a seasonal essential, complete with expert commentary from Giorgia Cappella, Head of Education & Spa. Her insights helped position TGB at the heart of what’s trending in nail fashion right now.
Harper’s Bazaar — BIAB™ Spotlight
Harper’s Bazaar dedicated a full feature to BIAB™, the original builder gel, explaining why it's the go-to choice for strong, beautiful nails. Our own Giorgia Cappella was the sole expert quoted throughout, solidifying TGB’s position as the true authority on BIAB™ nails.
ELLE — What Are BIAB™ Nails
ELLE published a full rundown on the BIAB™ nails trend, affirming its status as a global nail sensation. The feature highlights our builder gel for nails has become a must-have for nail lovers seeking strength, style, and healthy nails — and showcases the innovation TGB continues to lead.
Stylist — TGB Spa Named Among Best Beauty Destinations
TGB Spa was proudly featured by Stylist as one of the UK's best new beauty destinations. Recognised for its luxurious treatments and beautiful salon space, TGB Spa is leading the way when it comes to elevating self-care experiences. Our Brighton spa is your go-to destination for a BIAB™ manicure from the inventors of this iconic formula.
Trade Press Highlights
Salon Magazine — Peacci’s New Spring Nail Polish Trios
Salon Magazine spotlighted Peacci’s exciting spring launch: two gorgeous new nail polish trios designed to deliver double the delight this season. The article highlights Peacci’s fresh, trend-led nail polish colours that are perfect for clients looking for a seasonal update. Shop the Peacci Sheers Trio and Peacci Daisy’s Diner Trio today.
Until Next Month...
With expert recognition, Brighton spa acclaim, and new product launches, April has been packed with acclaim for The GelBottle Inc. and Peacci. Stay tuned for even more in May as we continue to inspire, create, and lead the future of beauty.