Featured, News | October 2025
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BIAB™ WINS WHO WHAT WEAR ‘NEXT IN BEAUTY’ AWARD FOR BEST PROFESSIONAL NAIL SERVICE, 2025

The GelBottle Inc. is celebrating a monumental win as our iconic Builder In A Bottle™ (BIAB™), secures Who What Wear’s Next in Beauty Award for Best Professional Nail Service, 2025!

This recognition from one of the world's most influential fashion and beauty publications is a testament to our commitment to innovation, quality, and the professional nail tech community.

BIAB™: Innovation Built to Last 

By @nailsbyasmab.

By @acrylicsbyangie .

When we invented BIAB™, our goal was simple: to create a product that offered superior strength, effortless application, and stunning results for clients. It was designed to revolutionise the salon experience by providing a natural, strong foundation that professionals could rely on. 

Winning this award from Who What Wear proves that BIAB™ isn't just a trend; it's the industry standard for professionals seeking to provide the very best nail services for their clients. We are proud to be the original inventors of the formula that has become a staple in salons worldwide, helping nail techs better serve their clients with consistent, high-performing products. 

Your Professional Partner in Beauty

By @everynails.

We are nothing without the incredible talent of the nail industry. This award belongs to the TGB community who use BIAB™ every day to create beautiful sets for their clients. Our focus remains on continuous innovation to ensure every product we develop meets the rigorous demands of the professional environment. 

By @sarahlawsonbeauty.

Ready to Experience the Award Winner?

Thank you for being part of the TGB revolution! 

Wondering ‘what is BIAB™’? Check out our blog to find out all about our revolutionary builder gel formula. 

  • Painted over 2 Billion Nails
  • Inventor of BIAB™
  • Available across 5 Continents