BIAB'solutely Obsessed - Now 60+ Shades of BIAB™

Others try to bottle it. We invented it. And now, the iconic Builder-In-A-Bottle™ (BIAB™) is expanding with 10 NEW SHADES. 6 NEW Classics. 4 NEW Deeps. Only ONE BIAB™. Because if it's not TGB, it's not BIAB™.

Inspiring over 200 million #BIABJourney searches on TikTok with more than 150 million BIAB™ manicures performed worldwide, we set the standard. Now see the results.

The BIAB™ Story: From Game-Changing Idea to Industry Icon

Let’s take you back to where it all began – a broken nail on holiday! Our CEO and Founder Daisy Kalnina, always one to think outside the bottle "I've always loved experimenting and been solutions focused," she explains. "So when I broke a nail on holiday, and the only thing I had with me was our Extreme Shine Topcoat, I knew I needed to get creative."

That moment of necessity became the spark for something revolutionary. Creating a mess-free, brush-on solution that could not only fix a broken nail but provide unparalleled strength. The result? The world's first Builder InA Bottle™ was born!

The BIAB™ journey has been nothing short of incredible:

• 2016: The GelBottle Inc launches and BIAB™ is born (spoiler alert: it's about to change everything!)

• 2018: It’s SO GOOD, we trademark it!

• 2021: Your favourite builder gel gets cute with our first-ever BIAB™ minis

• 2022: We shake things up with All-In-One BIAB™ and drop six new OG shades

• 2023: Hello, HEMA-Free BIAB™! Now everyone can join the BIAB™ revolution

• 2024: Major moves! We expanded all our ranges and launched our first-ever red shade (Love, anyone?)

And now? We're dropping jaws with our boldest launch yet – say hello to Deeps and Classics!

Meet the New Collections: Deeps & Classics

The Deeps Bundle: Bold Colours, Bold Nail Futures

Why wear anything else? These highly-requested, richest BIAB™ shades yet are about to become your new obsession:

• Fire BIAB™: This one's on fire! A rich burgundy red that makes a bold statement whilst delivering unmatched durability.

• Evergreen BIAB™: Our first-ever dark green BIAB™ brings the mystery of a deep forest to your fingertips.

• Midnight BIAB™: Dive into luxury with our debut navy blue BIAB™ – sophisticated enough for the office, dramatic enough for the dance floor.

• Slate BIAB™: Our darkest shade yet – an off-black with mesmerising charcoal undertones that's set to define winter nail trends.

The Classics Bundle: Six Must-Haves for Your BIAB™ Bundle

Trending shades, set to be timeless looks. Very demure, very mindful, only TGB:

• Snow BIAB™: Our first-ever soak-off white builder gel

• Demure BIAB™: The sheerest pink, delivering that coveted barely-there mani.

• Mindful BIAB™: A soft, milky pink that's become an instant classic for French manis. Très demure, très mindful.

• Peachy BIAB™: A warm, creamy shade that captures the perfect peach tone.

• Rosy BIAB™: A delicate and sophisticated warm rose-pink.

• Bubble BIAB™: A Shimmering fine pearlescent BIAB™ – milky pink with subtle silver-white sparkle.

The Science Behind the Magic

What makes BIAB™ truly revolutionary is its carefully crafted formula. Our trademarked 5-in-1 system combines primer, base coat, strengthener, builder, and colour in one bottle, creating a self-levelling consistency that professionals love and clients trust.

"At TGB, we place a great deal of importance on investing in research and development," says Ifra Siddique, Compliance Director at The GelBottle Inc. "Each of our BIAB™ formulations promotes resilient and healthy nails through a unique combination of ingredients that provide strength, flexibility, moisture regulation, and durability."

The results speak for themselves:

• Long-lasting wear for up to 5 weeks

• No chipping or lifting

• Strengthens natural nails

• Can be infilled or soaked off

• LED and UV curable

• 100% gel system

Why It Has to Be BIAB™

In an industry full of imitators, BIAB™ stands alone as the original and best builder gel system. From our innovative formula to our expanding colour range, we continue to set the standard for what builder gel can be. Whether you're creating strong overlays or using it as a protective shield for natural nail growth, there's only one choice for professionals who demand the best.

Apply. Top. Go. With over 60 shades to choose from, including these 10 new additions, BIAB™ continues to revolutionise the nail industry one bottle at a time. Because if it's not TGB, it's not BIAB™.

Want to join the revolution? Discover the full collection and experience the difference that only the original builder gel can deliver.

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