Come behind the scenes with The Gel Bottle at London Fashion Week
As the whirlwind of LFW ends, it’s time to sit back and admire some of the incredible creativity that unfolded across the city. From exclusive influencer pop-ups to must-see runway shows, TGB were in the thick of it all—bringing the finest nail artistry to the forefront. Ready to get an inside look at the behind-the-scenes magic? Let’s dive in!
Nobu x Empera 'Get Ready with Me' Glam Suite
We started London Fashion Week in style with the ultimate pre-show glow-up at Nobu Shoreditch’s Penthouse Suite. Partnering with Empera Magazine, who hosted a luxurious Get Ready with Me event that was all about pampering press and influencers with stunning manicures, make-up and hair styling. Nail artist @bibbinails was on hand to work her manicure magic, using shades from our latest collection — London Bound.
Some of the top influencers, including Flossie Clegg, stopped by to indulge in TGB glam. Our shade Royal Stamp was a particular favourite, as it dazzled on Pam’s nails, fitting in perfectly with the regal vibes of the season.
Ella Vivvi at the Sinead Gorey Show
Day two took us backstage at the Sinead Gorey show, where we teamed up with the ever talented @ellavivi. Ella’s nail artistry was prom perfect —effortlessly matching Sinead’s playful yet defiant designs. Using Royal Stamp, Manor, Jet Black, Vanity, Daisy, Banana Split & more, Ella created looks that were unapologetically edgy and fashion-forward.
Tyler Phoenix at the Di Petsa Show
We were beyond thrilled to sponsor the nails for the ethereal Di Petsa show. The dreamlike runway experience was made even more special with nail artist extraordinaire @_tylerpheonix_nails leading the charge.
As a proud alum of TGB Academy, Tyler worked her magic, creating soft and delicate goddess-inspired looks. Using TGB shades like Crème, Truffle, Dune, and Chiffon, she brought Di Petsa’s otherworldly designs to life in the most breathtaking way.
The result? Pure runway magic. Tyler’s artistry, combined with Di Petsa’s ethereal fashion, made for a show-stopping moment that left everyone in awe.
From influencer pop-ups to headline runway shows, TGB were honoured to contribute to the beauty and creativity of LFW. Whether it was bold, edgy designs or soft, ethereal looks, we were there, making our mark on the SS25 trends.