Confidence Boost: Retail Therapy for Your Clients (and Your Business!)
We've all been there; you've just finished a perfect set of nails, your client is thrilled, and you know they'd benefit so much from using some targeted aftercare. But then the little voice creeps in: "Am I being pushy? Will they think I'm just trying to sell them something?" At The GelBottle, we understand there's a delicate balance. You're skilled artists, not salespeople. But you're also business owners, and more importantly, you’re experts, and your clients trust your expertise. To mark our latest launch, we're sharing some tips to help you confidently recommend and retail H2O Cream™ Mini and Better Balm™ Mini (also available in Retail Packs). These convenient Retail Packs are perfect for retail and a fantastic opportunity to boost your business, adding £4,200 in additional revenue by converting 30% of your client base.* **Converting 30% of your clients (based on five clients a day) to TGB SPA™ Minis (the industry average), you could add approximately £350 to your monthly income. This translates to more than £4,200 in additional annual revenue.
Introducing TGB SPA Minis: H2O Cream™ and Better Balm™
H2O Cream™ (Mini) 40ml: This lightweight, yet deeply hydrating hand and body cream is a dream for dry, dehydrated hands and nails. Infused with seven nutrient-rich botanical oils, including Avocado, Coconut and Macadamia, this revitalising cream reveals silky-smooth skin. Nourishing Shea Butter leaves skin softer and Blackcurrant Seed Oil strengthens the skin, while the floral Amber Black Orchid scent adds a relaxing finishing touch. The fast-absorbing formula won't leave hands feeling greasy, making it perfect for everyday use.
Selling Points:
- Explain to your clients how it replenishes moisture lost throughout the day, keeping their nails supple and preventing brittleness.
- Highlight its key ingredients and their benefits.
- The H2O Cream™ mini hand and body cream features an airless pump tube with a soft-matte finish, ensuring every drop of product is used whilst maintaining hygiene and ease of application. Packaged in our classic and recognisable TGB SPA™ colourway, it's as stylish as it is functional. And now, in this handy mini size, it's perfect for on-the-go hydration!
Your earning potential:
- Your Cost: £69
- Client Price: £11.95 each
- Total Revenue: £143.40
- Your Profit: £74.40
Better Balm™ (Mini) 15g: This universal skin saviour melts into the skin and is enriched with Mango Seed and Shea Butters to nourish dry skin. The Better Balm™ Mini includes a slanted nib, perfect for precise, targeted application on dry patches of skin, cuticles or lips thanks to its multipurpose formula. The shape of the nib also helps to gently push back cuticles for healthier-looking nails.
Selling Points:
- Better Balm™ is a true multitasker — it softens lips and tackles dry skin like a dream.
- For extra manicure protection, dab a bit on your finger and massage into cuticles for the ultimate soothing and softening treatment.
- Position it as the perfect nighttime treatment, allowing the balm to deeply penetrate and work its magic while they sleep.
- The clever slanted nib makes application super easy and precise, and perfect for on-the-go application. The mini size is ideal for travel and allows your clients to experience the luxury of our spa range before committing to the full size.
Your earning potential:
- Your Cost: £57
- Client Price: £9.95 each
- Total Revenue: £119.40
- Your Profit: £62.40
Why Recommend Aftercare?
Your clients invest time and money in their nails, and they trust you to create beautiful, long-lasting manicures. But what happens when they leave your salon? Daily life, environmental factors and even just regular handwashing can take a toll. By recommending the right nail aftercare, you're not just selling a product; you're providing a solution. With our new minis, they can experience the spa-level care they deserve in a convenient, travel-friendly size.
The Confidence Booster: It's All in the Approach
Here are a few tips to help you confidently recommend these products without feeling pushy, plus how to maximise your retail potential with the minis: Educate, Don't Sell: Focus on the benefits, not the sale. Explain why these products are important for skin, nails and manicure longevity. Mention that these minis are a great way to try out the luxurious spa range.
- Personalise Recommendations: Tailor your recommendations to each client's specific needs. Are their hands dry? Do their cuticles need some love? This shows you're paying attention and genuinely care.
- Show, Don't Just Tell: Have testers available for clients to try. Let them experience the texture and scent of the products for themselves. The minis are also great for client demonstrations! If time allows, you could even end your appointment with a quick hand massage using the products.
- Offer Package Deals: Consider offering a discount when clients purchase both the H2O Cream™ and Better Balm™ together. This adds value and encourages them to invest in the complete aftercare routine. The mini sizes make this even more appealing!
- Be Authentic: Your passion for nail care is contagious! Let your enthusiasm shine through. If you genuinely believe in the products, your clients will too.
- Retail Ready: These minis come in attractive 12-piece Retail Packs (Better Balm™ 15g Retail Pack & H2O Cream™ 40ml Retail Pack) making them easy to display and sell. And the best part? You can earn up to £140 per pack!** This is a great opportunity to boost your income by offering your clients high-quality products they’ll love.
**Calculations: Selling 12 units, minus the cost.
The GelBottle Inc. is Your Partner in Success
We're invested in your success. By offering these high-quality, now conveniently mini-sized, aftercare products, you're not just enhancing your clients' experience; you're also building a loyal clientele and significantly boosting your revenue with excellent retail margins. Remember, you're the expert. Your clients trust your judgment. So, go ahead, share your knowledge, recommend with confidence, and watch your business flourish!
Stock Your Salon with TGB SPA™ Multibuys & Refills
Keep your salon stocked with the ultimate body care essentials using our TGB SPA™ Multibuys & Refills. Offering you an unmissable saving, our sustainable refill pouches and multibuy options make upgrading your appointments easy. If you’re ready to elevate your appointments, download our Luxury Treatment Online Workshop with TGB SPA™ today to learn the art of indulgent client care.