Featured | September 2024
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Introducing London Bound. Explore the journey behind the brand-new Autumn collection...

London Bound Collection

Destination: London Bound

Explore the journey behind our brand-new  10-piece collection — celebrating the city's colourful backdrop and eclectic buzz.

Take a nostalgic trip to Notting Hill and Mayfair, before heading to the iconic West End with classic gels, trending Cat-Eyes and our first-ever liquid-gold shade.

NOTTING HILL

Picture the scene: it’s a crisp autumn morning, and you’re headed London Bound.

Step off the tube at picture-perfect

Notting Hill.

It’s the Instagram moment of technicoloured buildings on Portobello Road, lined with cherry blossoms — the inspiration behind TGB’s Notting Hill. A sheer baby pink that’s the perfect everyday shade. Think of it as the paler little sister of everyone's favourite French-tip base, Marshmallow.

Notting Hill

Speaking of Marshmallow, you may want to grab a hot chocolate to sip as you stroll away from the markets towards somewhere quieter... somewhere like Little Venice.

LITTLE VENICE

A quirky neighbourhood of mismatched streets and never-ending canals with waterside cafes, Little Venice is a gem in the bustling city of London.

The inspiration behind the shade is the glittering gold lights bouncing off the water, and reflections of the blue and red of the canal boats — the perfect sight as you stop for an afternoon drink. TGB’s Little Venice gives terrazzo a London edge, with a textured look and fun finish.

Little Venice

A short tube trip away and you’ll find yourself in Central London; West End, to be exact.

WEST END

Welcome to the West End; home of world-famous theatres, the iconic Royal Albert Hall, and star-studded nail looks.

And remember, on Wednesdays we wear pink. Head to the Savoy Theatre to take in Mean Girls the musical and put on a show of your own with our molten raspberry-pink Cat-Eye for theatrical nail looks with a silver shimmer. Are you ready to steal the show?

West End Cat-eye

After a trip to the theatre, it’s the perfect time to head back to your hotel… How about Belgravia?

BELGRAVIA

Set to be the next big thing, Belgravia is home to expansive squares and flower-filled gardens, and award- winning restaurants. Where better to brunch?

Looking for a classic, chic spot? Try The Buttery. An Instagram moment? Peggy Porschen is the spot.

Inspired by the flower-filled gardens that span the area, TGB’s Belgravia is the perfect dark-green Cat-Eye, with silver magnetic shimmers, to don in your photos. No two manicures are the same…

Belgracia Cat-eye

Fuelled and ready to start the day, you’re just a stroll away from royalty...

CROWN

A 15-minute walk away and you’re at Buckingham Palace — a must-see for tourists and locals alike. Adorned with gold features it’s the ultimate showstopper, just like Crown: the perfect shade for royal manicures.

Our first-ever liquid-gold shade, Crown is a metallic treasure for statement sets. The closest gel finish to a Chrome, it’s a seamless step to 24-carat finishes.

Crown

Ready to indulge like a royal? It’s time for tea!

PARK LANE

Walk through Green Park and arrive at the luxury landmark, and a home for those who make the world turn, The Dorchester. It’s the perfect spot for afternoon tea and one of the most sought-after hotels in London. Where will you find it? Park Lane.

Park Lane is set to be a popular shade in your collection. It’s a glossy reddish brown, dripping in luxe and perfect for trending forest tone for statement sets.

Park Lane

After a Thursday well spent, Friday is just one sleep away...

MANOR

The Manor houses across London stand out in the city and are well worth a visit. After grabbing breakfast at your hotel, head out to explore these iconic residences.

Inspired by London's most lavish and stylish residences, and the art within, TGB’s Manor is a timeless and showstopping rouge noir with maximum shine. It’s our darkest ever red.

Manor

Manor has a cool heritage feel that'll elevate any mani to one-of-a-kind status, one fit for a Duchess

DUCHESS

A Duchess commands every space, radiating royal energy with dazzling lustre.

TGB’s Duchess, a rich chocolate brown, brings the wow factor. With silver magnetic shimmer that captures the light beautifully, this luxurious shade is guaranteed to turn heads.

Duchess Cat-eye

End the day with dinner in Mayfair before heading home.

MAYFAIR

Known as the heart of London, Mayfair is glamorous and exclusive by day and by night.

TGB’s Mayfair — our deepest, richest navy blue — exudes elegance and sophistication, just like its namesake. It’s for manicures with an A-list feel, whether full coverage or more-subtle nail art.

Mayfair

ROYAL STAMP

Before you leave London, there’s just time to grab a postcard and write about your trip. Don’t forget your Royal Stamp before popping it in your nearest postbox.

Inspired by the vibrant colour of London phone boxes, Royal Stamp is a true red gel polish and a must-have for warm mani lovers, adding a regal touch to any manicure.

Royal Stamp

THE COMPLETE COLLECTION

Let London Bound take you on a journey through the iconic city. Made for trendsetters and rule breakers, each new shade encourages a look as unique as you dare to create.

Paint the town London. 

  • Painted over 2 Billion Nails
  • Inventor of BIAB™
  • Available across 5 Continents