Nail Gatekeeping: Refinery29 Explores the Trend with TGB Ambassadors
When Did Nail Designs Become Top Secret?
Would you ever gatekeep your nail tech? Or keep your nail designs and colour choices under wraps? Maybe you’ve been keeping your love forreddy BIAB™ a secret from your friends?
Recently Refinery29 approached us with this intriguing angle, and our initial reaction was sceptical. Nonetheless, when we consulted our Brand Ambassadors, we discover it’s not just happening, it’s becoming a phenomenon.
Inside the Trend: What Our TGB Ambassadors Revealed
In this thought-provoking piece in Refinery29, our Brand Ambassadors shed light on how gatekeeping affects the nail industry — from its potential impact on nail tech businesses to the complex psychology of personal style protection.
TGB Brand Ambassador Hannah Taylor observes a growing trend of client possessiveness over nail shades. "They get frustrated when friends or family members copy their nail designs and then post them online without credit. Clients want recognition for their personal style and creative choices — they like being seen as the trend-setter."
Nicole Marien, another TGB Ambassador, adds her insight to the article, saying, “I once had a [bridal] client who carefully curated her nail design, only for her mother-in-law to get the exact same design [before the wedding]. It's moments like these that highlight how personal and meaningful nail choices can be.”
The TGB Philosophy: Beauty is Meant to be Shared
At The GelBottle Inc., we believe in sharing nail designs and your go-to shades. That's why we created versatile shades like our best-selling Dolly BIAB™ (the perfect nude-pink that looks amazing on everyone). Our extensive collection of gel colours is designed to work across all seasons, styles, and occasions, making beautiful nails accessible to everyone.
Whether you're opting for a timeless French manicure with our pristine white gel polish in Daisy, or making a bold statement with our innovative Chrome Chrome Pigments., we believe in celebrating creativity in all its forms.
Building a Community of Creativity
We take pride in seeing our products inspire creativity throughout the nail industry. When nail techs and clients share their favourite TGB products and designs, they're doing more than just sharing colours — they're fostering a community built on confidence, creativity, and connection. Join the TGB Community today and expand your network with more connections that spark creativity.