Need to Know: Calculating Salon ROI
Switching to The GelBottle Inc. isn’t just about upgrading your kit — it’s about unlocking real, measurable business growth. If you’re a nail technician looking to elevate your services and maximise profitability, understanding ROI (Return on Investment) is key.
Here, we break down what ROI really means for your salon, how to calculate it, and how switching to TGB products like gel polish and BIAB™ can significantly increase your earnings.
What is ROI and Why Does It Matter in Your Salon?
ROI is a simple way to measure the return you get from the money you invest into your business. Whether it’s buying premium gel products, upgrading your tools, or investing in training, you want to be confident that every pound spent contributes to long-term growth.
ROI = (Profit – Investment) ÷ Investment x 100
Let’s say you invest £100 in TGB products and generate £500 in bookings from those services. Your ROI is:
((500 - 100) ÷ 100) x 100 = 400%
That's the power of premium.
Switching to TGB: Why It Pays Off
When you switch to The GelBottle Inc., you're investing in products that:
- Command higher service prices due to superior quality
- Last longer, reducing rework and increasing client satisfaction
- Support on-trend nail art and BIAB™ natural overlays that clients actively request
- Allow you to market yourself as a premium salon or nail technician
Explore our Switch Bundles designed to get you started with all the essentials, whether you specialise in gel, BIAB™ overlays or both.
Pricing Strategies to Support Your ROI
Once you’ve upgraded to a premium product line, your pricing should reflect it. Here’s how to make sure your prices are supporting your bottom line:
- Know your cost per service. Sign up to the Pricing for Profit: TGB Pricing Calculator course on our online learning platform to work out exactly how much each gel or BIAB™ service costs to perform.
- Benchmark against competitors. Are you undercharging for the quality you provide?
- Communicate the value. Let clients know they’re receiving long-lasting, vegan, cruelty-free and expertly formulated products.
- Charge for nail art. It adds time and skill — make sure it adds income too.
- Offer BIAB™ as a premium service. BIAB™ clients often return for regular infills, making this one of the most profitable services you can offer.
Upskill to Increase Your Income
Offering BIAB™ overlays or advanced gel nail art? The more skilled you are, the more you can charge.
Enrol in the BIAB™ (Builder Gel) Course or browse the TGB Academy for online and in-person training options that help you:
- Add value to your services
- Improve client retention
- Increase your average booking value
Real profit. Real growth. Real results.
Your time is valuable. Make sure every product you use and every service you offer works as hard as you do. When you choose TGB, you’re choosing a future-focused brand that supports your creativity and your business.
Switch today and start calculating real returns.