November 2025 TGB Press Roundup
November proved to be a landmark month for The GelBottle Inc., filled with award wins, editorial recognition, top-tier trend features and celebrity moments that showcased the artistry behind our formulas.
Hard BIAB™ continued to dominate beauty headlines globally, while TGB’s creatives, ambassadors and educators brought innovation to the forefront of the industry conversation.
Here’s everything you might have missed:
Hard BIAB™ Takes Centre Stage
The month kicked off with an incredible achievement: Hard BIAB™ has been named Best for Nails in the coveted Red 2026 Beauty Awards (featured in the January 2026 issue and online). Our new builder gel and hard gel hybrid formula combines the strength of hard gel with the flexibility and ease of application of our iconic Builder In A Bottle™.
Selected for its unmatched strength, durability and streamlined application, Hard BIAB™ stood out above hundreds of competing products — reinforcing its status as the professional gold standard for healthy, long-lasting builder manicures.
This recognition marks a significant moment for TGB, further cementing the brand’s leadership in high-performance nail innovation.
Hard BIAB™ continued to dominate press conversations this month, as leading publications dove deeper into its benefits, science and suitability for nail strengthening.
Refinery29 US explored the science behind the formula in its deep dive into nail-strengthening solutions, highlighting Hard BIAB™ as a breakthrough option for anyone looking to improve nail resilience without compromising flexibility or finish. Meanwhile, You Magazine (print) and its online counterpart via Mail Online featured Hard BIAB™ in their party-season manicure trend roundup, presenting it as a must-know upgrade for both professionals and clients heading into the festive period.
The momentum continued with Marie Claire reinforcing why BIAB™ remains one of the beauty world’s most trusted manicure innovations, with Hard BIAB™ introduced as the new standard for long-lasting strength and salon-quality results.
Collectively, these features not only spotlighted the benefits of Hard BIAB™, but also cemented TGB’s leadership in builder gel innovation, proving that the demand for stronger, smarter and healthier nail solutions has never been greater.
Trend Alert | Festive Nail Designs
Festive nail artistry took centre stage this month, with TGB shaping some of the season’s biggest trends.
Refinery29 spotlighted standout looks from TGB Brand Ambassador Bryony Howell and TGB Academy Educator Hayley Badgery, who showcased elevated takes on festive styling — from shimmering minimalist nail designs to intricate party-season accents. Their work highlighted the versatility of TGB shades and the creativity made possible with professional-grade formulas.
In an exceptional print feature, Grazia unveiled a four-page beauty shoot entirely devoted to TGB nail looks. The spread captured TGB’s signature tones, shapes and premium aesthetic, complete with expert commentary from our Founder & CEO Daisy Kalnina, reinforcing the brand’s position as a visionary leader in editorial nail artistry.
This level of coverage is a testament to the brand’s influence across both fashion and beauty landscapes.
Celebrity Nails — Cynthia Erivo at the Wicked For Good Premiere
TGB took to the red carpet this month through an incredible feature in HELLO! Magazine, covering Cynthia Erivo’s standout manicure at the NYC premiere.
Nail tech @shadesofshea_ shared insights and full get-the-look details - including the exact TGB shades used — giving readers and fans a closer look at the artistry behind the star’s polished, high-impact nail look.
Another moment that spotlights how TGB continues to be embraced by global talent and their trusted nail professionals.
The GelBotte Inc: Leading the Way in Nail Artistry & Innovation
From award wins and editorial acclaim to global BIAB™ headlines and celebrity beauty moments, November delivered a powerful reminder of what defines The GelBottle: innovation meeting artistry.