Autumn Press Round Up: Autumn Trends To TPO-Free Innovation
As autumn arrived, The GelBottle Inc. continued to make waves, from front-row features for London Fashion Week to expert commentary on the most talked-about nail trends of the season. Alongside our ambassadors’ continued influence, The GelBottle also led the conversation around the EU’s upcoming TPO ban, cementing our position as industry innovators committed to both style and safety.
Here’s everything you need to catch up on:
The Season of Burgundy Luxe
There’s no denying it — burgundy is the shade of the season.
In Women’s Health UK, The GelBottle’s Heist Collection took centre stage in “16 Ways to Wear Burgundy Nails (and None of Them Are Basic)”, with shade Classified flying off shelves. Searches for burgundy shades on our site spiked by nearly 500% - proof that this timeless tone is having a serious moment. Our incredible Brand Ambassadors Hannah Taylor and Stephanie Holland shared their expertise in the piece, explaining why this luxurious colour is the ultimate autumn essential.
And if you needed any more confirmation that bordeaux tones are the trend to know, Harper’s Bazaar’s feature on Pamela Anderson’s Bordeaux manicure sealed the deal. Hannah described burgundy as “the epitome of autumn luxury,” while Stephanie gave her top tips for achieving that salon-perfect finish. All completed, of course, with The GelBottle’s Extreme Shine Top Coat or Peacci’s Gel’Lous Top Coat for at-home users.
Fashion Week Favourites
September is fashion month, and The GelBottle was right there alongside the biggest names in beauty and style. ELLE UK featured TGB in its London Fashion Week Round Up, celebrating our artistry and innovation behind the season’s most talked-about runway nails.
From minimalist nude nails to bold, expressive nail art designs, TGB’s presence at Fashion Week continues to showcase how professional nail artistry is as much a part of the fashion conversation as hair and makeup.
Leading the Conversation: The EU TPO Ban
Beyond the beauty pages, The GelBottle also made headlines for our pioneering role in product safety. As conversations around the EU’s upcoming TPO ban continue to grow, TGB has been recognised as the industry spokesperson leading the movement — ensuring that 100% of products sold in the EU are already fully TPO-free and compliant with the 2025 regulation.
This milestone moment was featured across some of the world’s most influential publications, including:
- Women’s Health – “This key gel manicure chemical just got banned in the EU — here’s when the UK will follow”
- Sky News – “Why the EU has banned some gel nail polishes — and when the UK is expected to do the same”
- Cosmopolitan – “Popular gel nail polish ingredient has been banned — here’s what it means for your manicures”
- Glamour, The Tab and V2 Radio – all joining the conversation and shining a light on TGB’s science-led innovation.
It’s a huge step forward for nail health, and we’re proud to be at the forefront of creating future-ready formulas for professionals and clients alike.
BIAB™ Buzz: Stronger, Smarter & Setting New Standards
If there’s one thing that’s remained constant this season, it’s the world’s continued love affair with BIAB™ — and The GelBottle Inc. is leading the charge once again. Just when we thought BIAB™ couldn’t get any better… Cosmopolitan has confirmed otherwise.
In “BIAB™ Just Got Even Better”, the publication spotlights Hard BIAB™, our newest innovation designed to revolutionise the builder gel manicure experience. Described as “TGB’s strongest builder formula yet”, Hard BIAB™ delivers the strength of a hard gel with the flexibility and easy application loved of BIAB™ — giving professionals and clients alike a more resilient, longer-lasting finish.
Read Cosmopolitan: Hard BIAB™ Review
The love doesn’t stop there: Who What Wear’s Next in Beauty Awards named The GelBottle’s BIAB™ as the Best Professional Nail Service, securing its place as a beauty industry favourite.
In the feature, news writer Natalie Munro described her experience:
“If you’re thinking about booking in for a professional nail service, you might want to consider a BIAB™ manicure from The GelBottle. My nails felt strong and healthy the entire time — this manicure lasted really well and didn’t chip. I would definitely get this again.”
The piece also includes a direct link to book a BIAB™ mani at TGB Spa, giving readers the ultimate invitation to experience our innovation firsthand.
From expert-led features to award-winning recognition, BIAB™ continues to lead the conversation in nail innovation — stronger, smarter, and more iconic than ever.
What’s Next: Innovation Meets Inspiration
From global Fashion Week features to leading conversations in nail safety and science, this season has shown exactly what makes The GelBottle unique: a perfect balance of artistry, expertise, and innovation.
As we head towards the end of the year, expect even more from The GelBottle, from new launches, community-led moments, and trendsetting inspiration to carry us into 2026 and beyond.
Because when it comes to nails, we don’t just follow trends — we create them.