Stripes and Stitches: Celebrating The GelBottle Inc. x Wool And The Gang Partnership

We're thrilled to pull the thread on a recent collaboration that had our creative needles clicking: a partnership with the iconic Wool and the Gang (WATG), for the launch of their new collection with Damson Madder! 

This collaboration was a celebration of artistry, pattern, and the pure joy of creating something beautiful — be it nail sets or knitted masterpieces. 

Painted Tips and Cosy Knits

To kick off the launch, we sent two incredible nail artists — Brand Ambassadors Shenique (from @commoninterests) and Julita (from @buffhernailsuk_) — to the WATG HQ in London. Their mission? To treat the WATG team to fresh manicures inspired by the new WATG x Damson Madder Collection, ready for the evening ahead. 

The event in East London was where the synergy truly shone. Inspired by the warm tones and classic stripes of the new collection, Shenique and Julita set up a dedicated nail station and got to work. 

Using a curated palette of rich, high-pigment shades from The GelBottle Inc. and Peacci, our artists painted dozens of beautiful, hand-drawn striped nail art designs. The intricate lines, the flawless colour transitions, and the beautiful symmetry showcased the incredible skill of our techs.  

A huge thank you to Wool and the Gang for inviting us to be a part of such a colourful and creative launch. We loved celebrating the new collection in the best way we know how... by stitching together style and innovation. Stay tuned for more colour, more artistry and more unforgettable moments.