TGB 2025: A Year of Innovation, Community & Milestones
2025 has been a landmark year for The GelBottle, and we couldn’t close it out without taking a moment to reflect — and to thank you. Our community of talented, passionate nail techs continues to inspire every formula we create, every shade we launch, and every step we take as a brand. This roundup is a celebration of everything we achieved together.
We launched 200+ new SKUs
This year, we introduced over 200 new SKUs, expanding your toolkit with more choice, more innovation and more creative freedom than ever before.
- Hard BIAB™ — Our first hard gel & builder gel hybrid. Available in 12 shades, Hard BIAB™ is designed to help you create sculpted nail extensions, reinforce long natural nails, or offer heavy-handed clients long-lasting nail overlays.
- Iconic new shades — We launched 75 new gel colours to help expand your shade range and keep clients coming back for more.
- Monthly Drops — Keeping up with nail trends is hard, so we dropped monthly shades to help you stay on top of your clients’ requests. Those trending Magnetics, Sheers & Nudes? You saw them here first.
- A year of innovation — Supporting your businesses is at the core of everything we launch, so we introduced new & iconic ranges this year. From the ProTech Travel Trolley — a mobile tech's best friend, to HypoFix™, to help you support your clients & keep nail health a priority. This two-step system is the final step in professional nail care.
TGB in the Press
2025 was also a year where the world took notice. BIAB™ won Who What Wear’s Next In Beauty Award for Best Professional Nail Service, cementing its status as a category‑defining product loved by pros and consumers alike. We’re so proud to be the inventors of this industry-leading formula, now a salon staple worldwide.
And if that wasn’t enough, TGB made an appearance on the nails of one of the world’s most iconic celebrities — Kim Kardashian, who wore TGB in her new show All’s Fair. A huge moment for us, and for the techs who’ve championed BIAB™ from the beginning.
Elevating Education
Education has always been at the heart of what we do, and this year we took it even further with the launch of the new TGB Academy website. As the only official BIAB™ training provider, we’re committed to empowering nail techs with the highest standard of education, accessible learning pathways, and the confidence to grow their careers with expert‑led training. TGB Academy Online houses essential free business resources, conversion courses, and so much more, bringing you everything you need to succeed in your career.
Introducing TGB Insiders: Your Exclusive Brand Advocate Opportunity
This year also welcomed the launch of TGB Insiders, our exclusive programme designed to empower nail techs and beauty professionals. From access to exclusive perks to tiered rewards and the opportunity to boost your brand, this is an opportunity to become a valued member of the TGB community.
Celebrating 10 Years of TGB
2025 also marked a major milestone: TGB’s 10th birthday. A full decade of innovation, artistry, community and industry leadership — made possible entirely by you. From the early days of BIAB™ to today’s global movement, your creativity and trust have shaped who we are. And while this year was big, we’re only just getting started.
Looking Ahead: The Next Chapter of TGB
As we close out 2025, one thing is clear: this is just the beginning. We’re committed to pushing boundaries, creating game-changing products, and delivering education that elevates every nail tech’s career. The next chapter promises even more innovation, more opportunities and more ways to inspire your artistry. Thank you for being part of our story — here’s to shaping the future of nails, together.