TGB Champions Women in Sport with Mastercard and McLaren Formula 1 Team Pop-Up!
TGB is proud to champion women in sport through exciting collaborations, and we're delighted to share highlights from an incredible week in London. We teamed up with Mastercard to bring an exclusive McLaren Formula 1 Team racing-themed nail pop-up bar to SOOO (Style Of Our Own) on Regent Street, and the response was absolutely phenomenal.
A Celebration of Style Meets Sport
From July 2nd to July 6th, our bespoke TGB Nail Pop-Up Bar was at the heart of SOOO, an innovative retail concept dedicated to women in sport and featuring over 20 predominantly women-led businesses. This initiative underscores TGB's passion for celebrating individuality and supporting talented female leaders, both in competition and in life.
The energy at the pop-up was electric! We had an incredible time meeting passionate McLaren Formula 1 Team fans who flocked to get race-day ready with exclusive Formula 1 racing-themed nail art. The popularity was overwhelming, and we loved seeing everyone express their support right at their fingertips, it truly is where style meets sport.
As Daisy Kalnina, CEO and Founder of The GelBottle, shared, "Nails are a powerful form of self-expression, and we love helping fans show their support for strong, talented female leaders both on and off the track". This sentiment has truly come to life this week.
Charlie Carrington, Senior Vice President of Marketing and Communications for UK and Ireland at Mastercard, also highlighted the spirit of this collaboration: "Our collaboration with The GelBottle gives fans a playful way to support the McLaren Formula 1 Team. It's where style meets sport, allowing fans to wear their passion for motorsport right to their fingertips. This is one of the many ways we're celebrating fans and athletes at SOOO, the home of women's sport, this summer".
A huge shout out to all the amazing nail techs who worked this event and supported with such incredible nail art over the 5 days: @corrinnabianca, @gels_by_georgia_, @anitacheeta, @commoninterests, @nailnv_khadine_coleman, @polishedbysaffron, @_by_shelley, @smudgenails, @gazebybecky
Supporting Women in Sport: More to Come!
While our pop-up at SOOO concluded on Sunday, July 6th, our dedication to women in sport hasn’t stopped. This summer, we also joined forces with renowned session nail artist Angel My Linh to bring signature TGB styles to tennis star Paula Badosa at Wimbledon 2025. This partnership highlights TGB's commitment to celebrating female athletes across a range of sports.
Looking further ahead, The GelBottle's commitment continues into the latter half of 2025 with an upcoming partnership with top female British rugby players in another bold initiative supporting women in sport.
We are incredibly proud to support women in sport and to partner with powerhouses like Mastercard and to be part of the excitement for McLaren Formula 1 Team fans. Stay tuned for more updates on our empowering collaborations as we continue championing female athletes and self-expression through nail art.