News | April 2025
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The GelBottle Inc: March Press Round-Up: BIAB™ INNOVATION & FOUNDER RECOGNITION<

In a dedicated piece celebrating BIAB™’s status as a nail industry revolution, Grazia explores the rise of Builder in a Bottle™ and spotlights Daisy Kalnina as the original creator of this iconic innovation. A must-read for BIAB™ lovers everywhere. 
Read the full article 

The Times — Daisy Kalnina Named in Rich Beauty List

Daisy Kalnina, founder and visionary behind The GelBottle Inc., was celebrated in The Times' prestigious Rich Beauty List for 2025, recognising her incredible entrepreneurial journey and the success of TGB. This recognition highlights Daisy’s innovative spirit and the remarkable growth of the brand she built from the ground up. The feature was also picked up by The Guardian, The Daily Mail, The Evening Standard, and The Sun, further solidifying TGB’s presence in the beauty industry. 
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SheerLuxe — March’s Best New Beauty Buys

SheerLuxe included our newly launched TGB SPA™ Better Balm™ Mini in their round-up of the month’s best new beauty products. A testament to the product’s cult status and everyday handbag essential appeal. 
Check out the full feature 

 

March Trade Press Coverage Highlights

Salon Magazine — Introducing the Pastel BIAB™ Collection

Salon Magazine gave a glowing spotlight to our world-first Pastel BIAB™ Collection — a juicy, jelly-cream dream that’s already making the most beautiful spring manicures in studios and salons across the globe. 
Read more on Salon Magazine 

Scratch Magazine — TGB Insiders Affiliate & Rewards Programme

Scratch Magazine spotlighted TGB Insiders, our newly revamped brand advocacy programme, designed to empower nail professionals. This innovative programme offers exclusive benefits for nail techs, giving them the opportunity to earn rewards, access premium content, and join a thriving community of industry leaders. TGB Insiders is not just about earning; it’s about creating a mutually beneficial partnership that supports both our talented nail pros and the continued growth of The GelBottle Inc. 
Discover more from Scratch 

Until Next Month...

We’re thrilled to see TGB continue to lead and shape beauty conversations across the media landscape. Stay tuned for more press moments, launches, and stories worth sharing.  

  • Painted over 2 Billion Nails
  • Inventor of BIAB™
  • Available across 5 Continents