Love BIAB™
Description
Bold. Iconic. Glamorous.
If you're searching for a statement red destined to steal the spotlight — meet Love BIAB™. Inspired by our best-selling gel shade Candy, this classic crimson is bold, confident and universally adored. Designed for those who crave a signature colour, Love BIAB™ delivers a high-impact look that’s guaranteed to turn heads.
Join the BIAB™ revolution — Meet the formula that started a movement.
Builder In A Bottle™ by TGB is the original builder gel innovation — bursting with pigment, delivering unbeatable strength, and trusted by pros worldwide. Designed to perfect the natural nail, BIAB™ builds the ultimate apex, reinforces the nail with long-lasting strength and creates a smooth, flawless finish every time.
Founded by us. Imitated by many. If it’s not TGB—it’s not BIAB™.
Why Pros Love It…
92% of nail techs agree: BIAB™ helps create the perfect apex*
Why Clients Are Obsessed…
100% of users loved their flawless finish when wearing Original BIAB™ *
*Based on trials of 60 techs and 120 clients over 4 weeks
20ml → approx. 75 sets
7ml → approx. 25 sets
Removal: Soaks off



Elevate your professional career with TGB Academy! It’s as easy as A, BIAB™, C to learn with The GelBottle. Available in 25+ locations globally, we’re your partner in achieving excellence, so book your place with TGB Academy today.
View coursesGlobal Head Office based in Brighton, employing over 130 staff and operating worldwide.
Recognised as an industry leader and innovator amongst our peers.
Transformed over 2 billion nails since our brand’s inception.
Feel Inspired
Share how you're using this TGB icon for a chance to feature on our website. Simply mention @the_gelbottle_inc or tag #tgblovebiab on Instagram.
FAQS
Latest News
-
Featured
Introducing HypoFix™: Where Nail Wellness Meets Next-Gen ScienceRead ArticleSay hello to HypoFix™ — the science-first innovation from ... -
Featured
Introducing Monthly Product Drops — Drop 1: 14 Brand-New Magnetic Gel Polish ShadesRead ArticleAlert: We’re Giving You A New Way To Shop Discover a new w... -
Featured
June Press Highlights: The GelBottle Inc. Featured in Vogue, Harper’s Bazaar & More | The GelBottle Inc™Read ArticleJune Press Coverage Highlights As summer heats up, so does the press l... -
Featured
Online Nail Courses Now Available: TGB Academy Online LaunchRead ArticleBig news — TGB Academy Online is officially here with online nai... -
Featured
Nailing Inclusivity: Celebrating Pride Month in Your SalonRead ArticleJune is Pride Month, a time to honour, uplift and celebrate the LGBTQI... -
Featured
We’re Turning 10 — And We’re Hitting the Road!Read ArticleTo celebrate 10 years of The GelBottle and the incredible community be... -
Featured
4 Proven Ways to Advertise Your Nail Salon and Attract More ClientsRead ArticleThe beauty industry is booming, and with it, the demand for expert nai... -
Featured
Nail Salons Near Me: How to Find TGB Nail TechsRead ArticleLooking for nail salons near you that offer professional BIAB™ m...