BIAB™ Shop All

Our Big Bottle Sale is ON! Stock up with ALL BIAB™ £15, ALL GEL COLOURS £12, ALL TOPS & BASES £14, and ALL MINIS £7. Plus, top up your basket with 25% off EVERYTHING ELSE!

Shop the original Builder In A Bottle™ and accept no imitations with our revolutionary builder gel formulas — available in 70+ long-lasting shades. Stock your kit with the world's first pastel BIAB™ shades, our Original BIAB™, and now Hard BIAB™ — the hard and builder gel hybrid.

If it's not TGB, it's not BIAB™.